Google Website Optimizer / by Cory

Google is about to release yet another analytics tool for all Adwords advertisers...Website Optimizer. This new tool allows you to dive deep into a/b testing of specific elements on a given landing page in order to discover what combination of elements performs best. google_optimizer.png

With the optimizer tool, you can test multiple versions of images, call to action, marketing text, buttons, ect... on a given landing page. The Website Optimizer tool will then show you which combination of elements performed the best in order to retain customers, increase conversion, and increase your ROI.