Keep track of your competitors with Competitious / by Cory

compscreen.jpgCompetitious recently launched a service that helps you easily keep track of your competitors. I can see this coming in very handy for those of us who do competitive analysis on a reguar basis. In their own words:

"Having accurate information about competitors is vital to your company's ability to maintain its competitive advantage. With a structured way to gather competitive intelligence, your company can maximize opportunity in your market while minimizing the threat of current and potential competitors. Competitious is an easy, confidential way to discover and share competitive information globally across your organization, and stay up-to-date on the competition."

You start by creating a project like “Ajax startpages” or whatever field you are interested in. You then add competitors by home page URL. hits the web and brings back each company’s blog, recent blog posts, related blog posts from off site and detailed traffic data from Alexa.

Each competitor page has an Ajax drop down to build a feature list. When one competitor on a project has a feature added, a check box for that feature is added to all the other competitors’ pages. You can then view all of the competitors and features in a full page matrix.

Blog posts are displayed (via the Google Ajax Search API) on the same page as each company’s information and can be sent to the clippings section with one click. When you add something to clippings you’re asked for comments and whether you want to email the clipping to the rest of your team.

There’s also a browser bookmarklet for adding news to clippings from off site. That bookmarklet brings up fields for related project, competitors and comments.

All of these clippings from a team of users can be subscribed to through a secure RSS feed. Any number of enterprise social bookmarking services are slowly emerging but this single feature in a relatively lightweight service makes it really valuable.

A team can work on any number of projects, each with different permission levels for individual users. Recent activity is listed on the sidebar so you can quickly check in on the newest discussion about your competitors in one place.

Get the full article at TechCrunch