Hawaiian Airlines Mobile Website
Hawaiian Airlines hired User Kind to develop the user experience, design, and front-end development of their entire mobile facing website. Our work resulted in a 155% increase in mobile checkins, and a 55% increase in mobile bookings.
My approach to wireframes on this project combined flow diagrams with the wireframes so that you can visually picture every screen in the system without fumbling through 100s of pages of a PDF.
As you can see this became a very large but necessary effort in ensuring that everything fit together properly before we got into design and code. This document was the driving force in ensuring that design and development went smoothly and efficiently.
One of the biggest challenges of this project was creating a seat selection UI that was easy to use on a mobile device. The result was a UI that scaled up or down depending on the airplane type to ensure that seat target areas were always as big as possible.
The requirement for this project was to provide all of this in jQuery mobile, so we used jQuery Mobile elements to help inform the layout. In the end I built and delivered production-ready front-end code in the form of a clickable prototype that the back-end team was easily able to plug into the site.