Hawaiian Airlines / Mobile travel platform

A clearer journey from booking to boarding.

Product strategy, experience design, and application engineering for the airline’s complete mobile-facing website.

Hawaiian Airlines website shown on a laptop and phone

The assignment

Turn an airline-sized system into a calm mobile experience.

Hawaiian Airlines asked User Kind to rethink the experience, interface, and implementation of its mobile website. The work covered the full travel lifecycle, from finding a flight to presenting a boarding pass at the gate.

Client: Hawaiian Airlines
Platform: Mobile travel website
User Kind's role: Product strategy, experience design, and application engineering
155%: increase in mobile check-ins
55%: increase in mobile bookings
Scope: Strategy / UX architecture / Interface design / Application engineering

How the work unfolded

See the system. Then simplify it.

Mobile check-in wireframes connected in a detailed user-flow diagram — 01 / 04 Architecture

A large wall of Hawaiian Airlines mobile wireframes and connected flows — 01 / 04 Architecture

Designed for travel day

The right information at the moment it matters.

Hawaiian Airlines mobile boarding pass — **Boarding pass** The essential travel details and scannable pass stay clear under airport pressure.

Hawaiian Airlines mobile menu showing an upcoming trip — **Trip-aware menu** Navigation shifts attention to the traveler’s next useful action when a trip is approaching.

Hawaiian Airlines mobile flight selection results — **Flight selection** Expandable results keep the first decision simple while preserving access to fare details.

The result

One coherent mobile product for the moments before, during, and after a flight.

The final system paired an understandable customer journey with implementation the airline team could carry forward. More travelers booked and checked in on mobile, while the product remained grounded in real operational constraints.

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