Independent product design and engineering studio / Boulder, Colorado

User Kind

We turn complex digital products into clear, effective experiences.

Discovery, product design, and full-stack product engineering from one experienced team, using modern AI tools throughout the path from exploration to production.

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Trusted by teams at

Product work where design and implementation stay connected.

Hawaiian Airlines mobile website shown across phone and desktop screens

Hawaiian Airlines / Design and development

A simpler journey from booking to boarding

We designed and built Hawaiian Airlines' mobile experience, making essential travel tasks clearer across the entire journey.

155%increase in mobile check-ins

55%increase in mobile bookings

Product strategy / UX architecture / Interface design / Application engineering

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W3C Validator Suite interface shown on a laptop

W3C / Product design

A clearer way to validate the web

We worked with W3C and Ocupop to design the user experience, interface, and visual system for the W3C Validator Suite.

Product strategy / UX architecture / Interface design

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Mozilla Popcorn Maker interface shown on a laptop

Mozilla / Design and development

Tools for remixing media in the browser

We worked with the Mozilla team and Ocupop to design and develop a maker-friendly interface for remixing media on the web.

Interaction design / UI design / Application engineering

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Strategy, design, and engineering from first questions through production.

Product discovery

Research, framing, and rapid exploration that establish what should be built and why.

Experience and interface design

Flows, prototypes, visual systems, and tested interfaces built around real user needs.

Product engineering

Production-ready web and native applications, from client interfaces through the systems that support them.

Principles that keep the work useful.

01

Clarity before decoration

Put the right things in the right places at the right time.
02

Make the product do the work

Build smarter systems so users do not have to carry the complexity.
03

Design with informed empathy

Make decisions grounded in compassion for people and the products they use.
04

Taste and judgment still lead

AI and agentic workflows let us explore more directions, prototype faster, and extend what a small team can deliver. Experience shapes the decisions and determines what is ready to ship.

Experienced practitioners who design and build.

Cory Shaw

President / Product Designer & Engineer

Cory connects product thinking, interface design, and production code. He has spent two decades designing and building digital experiences.

Travis Sisti

Product Designer & Engineer

Travis works across product design, full-stack engineering, prototyping, and systems thinking to carry ideas cleanly from concept to implementation.

Michael Toymil

Product Engineer

Michael is a multi-platform engineer working across native apps, web systems, and product infrastructure. His recent work includes native app development for Alaska Airlines.